I am super passionate about AR/MR platforms as they encourage play, experimentation and iteration. They also serve as a nexus for everything I’ve learned as a Creative Director: editing, storytelling, motion graphics, 3D design, and interactivity.

I’ve been creating AR filters for the past 6 years, both for fun and for external clients. My first filter—a Mario Kart 64 character selector—went viral, with over 2M opens, 900K captures, and 7.8M impressions on Instagram. I’m proud to have created nearly 100 branded AR experiences on Spark AR for clients like HBO, Google, Netflix, Warner Music Group, Hulu, Amazon, and more. Sadly, as of Jan 2025, Meta has sunset its AR platform, but I look forward to growing and creating with TikTok’s Effect House, Snap’s Lens Studio, and whatever else comes next.